Keep your shadow under control with Put A Lid On It - a quick-drying primer designed to give your boldest looks staying power. Skin-smoothing ingredients ensure your favorite shades are...

"The Balm Meet Matte Nuden Eyeshadow palette includes nine eyeshadow hues with a matte finish. Unlike some matte shadows, these have velvety smooth textures that blend together beautifully . The...

"Built with a uniquely thin and tapered felt-tip applicator, The Balm Schwing Liquid Eye Liner gives you careful control over subtle strokes and bold lines. Create winning looks with this...

The Balm Cheater Mascara is a fabulously volumizing mascara enriched with Panthenol, which strengthens and conditions your lashes. The spiral brush gives you the look of dramatic, faux lashes without...

The Balm Balms Away eye makeup remover nurtures eye lids & eye zone. . Formulated with vitamins A, E & C which Leaves eye zone relieved & comfortable.  Fortified with...

Meet the first finely milled, all-mineral shimmer designed to go over eye shadow, The Balm Overshadow Mineral Eye Shadow. Apply to the lid to transform the most subtle daytime shadow...

Meet the first finely milled, all-mineral shimmer designed to go over eyeshadow, The Balm Overshadow Mineral Eye Shadow. Apply to the lid to transform the most subtle daytime shadow into...

Meet the first finely milled, all-mineral shimmer designed to go over eyeshadow. Apply to the lid to transform the most subtle daytime shadow into nighttime shimmer. How to Apply Using...

Meet the first finely milled, all-mineral shimmer designed to go over eyeshadow, The Balm Overshadow Mineral Eye Shadow. Apply to the lid to transform the most subtle daytime shadow into...

The Balm Nude Tude Naughty palette is a fantastic palette with 12 gorgeous eye shadows that makes you sexy with skin tones. The silky nuances can be applied in one...